Who's On Report
This report is the first window that you will see when you log into your Clickmachine Pro stats package. This report tells you how many people are currently viewing your website, their IP number, the page they are currently viewing and the total time spent on the page.

This report can be useful to see how popular your site is at particular times of the day.

Overview Report
The second page you will come across will be a summary of your visitor data. The overview page gives you a breakdown of where your visitors come from (whether they were referred from other websites, search engines, webmail or direct hits). This summary is represented in a nice and colourful pie chart.

This chart is useful as a merketing tool, which allows you to, for example, monitor the percentage of search engine hits you get so that you know how well your search engine optimisation schemes are working.

Also on this page is a breakdown of unique visitors and page views over a 12 month period.

Page Views and Unique Visitors
There are two reports for basic visitor tracking. Unique visitors is the number of individual visitors who have hit your website. The page views is the total number of times each page has been viewed during a unique visit.

These reports tells you the total number of visits you have had to your website and the number of times each page on your website has been viewed. A summary at the top tells you the average number of page views per visit, the total number of page views for the viewing month, a total count for the current calendar year, over a 12 month period and since the tracking began.

Both of these reports allow you to view historic months over a 12 month period.

Referrers
This is a very iseful report to see how your visitors are finding your website. Reciprocal linking is a good way to get a better ranking in the search engines, so the more sites your website is listed on, the better.

This page will list all the websites that have referred visitors to yours. You can view this data graphically in either a pie chart or a line graph.

Search Engines
This section lists all the keywords visitors have typed in to search engines to find your website. These keywords are grouped by search engine.

The search engines that are tracked in our package are Google, Yahoo, MSN, Hotbot, Altavista, Alltheweb, Lycos, Ask, Overture and AOL.

Geographical and Technical Tracking
You can see which continents and their respective countries your visitors are from, and what percentage of your visitors are from a certain area. This can be useful information if you wish to market your website to a particular region of the world.

Also included is a report that shows you what browsers your visitors are using. This can be potemtially useful if you are more technically minded and wnat to know what is, on average, the most commonly used browser. Different browsers my interpret your website in different ways (for example Netscape may display stylesheets slightly differently from Internet Explorer). By knowing what browsers are being used to visit your site, this gives you a chance to test your website yourself using different browsers to see how compatible it is across different browser types.